Podcast Your Press Release

Yesterday on Build a Better Blog I mentioned that I had listened a podcast with Andy Wibbels and Rick Bruner about blogs and PR. 

Today, with a couple of minutes to kill, I went over to PRWeb.com, the service we use to post and distribute press releases to see what's new.  There are a couple of things to note.

When you upgrade your release distribution to the $80 level, trackbacks are enabled so you can allow readers to link to your press release and link back to their own blogs.

And, in February PRWeb started PRWebPodcast.com.  At the $200 distribution level, they will conduct a 5-7 minute interview about the news in your release and then distribute it all over the podcasting networks.  This is a brilliant way to extend your brand for a low cost.  If you have a really big announcement, a great new product or anything really newsworthy, you may want to consider investing the $200 to get the maximum exposure.

Comments

[The Blog Squad(tm)]

Angie, I think your ideas are excellent and no doubt there is a market for this type of service as many professionals so not want to have to go through the learning curve of creating,posting and distributing their own podcasts.

[Prepaid Wireless Direct]

Hello,

This is very new infomation to alot of folks, will you please educate your readers more on Podcast and the benefit to webmasters.

Thanks.

[Angie Pedersen]

Thanks for the heads up! I'm familiar with PRWeb, but hadn't heard of PRWebPodcast. It gives me two thoughts:

I have thought about offering this service to clients -- interviewing them for a fee, doing all the sound editing and "prettying it up", and then they can post the mp3 in their online press room. They could give me a list of talking points they'd like to make sure make it into the interview, to get the most marketing mileage out of the experience.

Also, what about recording your press releases to an mp3, then offering that to podcasters in your niche, yourself? You should know your own niche, and who's podcasting to that audience already. Chances are good that they'd welcome the content for their show, if it's well written and edited.

Thanks for the brainstorming triggers!
Angie Pedersen
http://marketing.smartnoodle.net