Podcast Your Press Release

Yesterday on Build a Better Blog I mentioned that I had listened a podcast with Andy Wibbels and Rick Bruner about blogs and PR. 

Today, with a couple of minutes to kill, I went over to PRWeb.com, the service we use to post and distribute press releases to see what's new.  There are a couple of things to note.

When you upgrade your release distribution to the $80 level, trackbacks are enabled so you can allow readers to link to your press release and link back to their own blogs.

And, in February PRWeb started PRWebPodcast.com.  At the $200 distribution level, they will conduct a 5-7 minute interview about the news in your release and then distribute it all over the podcasting networks.  This is a brilliant way to extend your brand for a low cost.  If you have a really big announcement, a great new product or anything really newsworthy, you may want to consider investing the $200 to get the maximum exposure.