Marketing Yourself with a Blog

An excellent post on using blogs to market yourself was recently brought to my attention.  Written by Rohit Bhargava, VP for for Interactive Marketing with Ogilvy Public Relations Worldwide, there are 7 excellent tips for how to effectively use a blog to market you and your business.  Briefly, they are:

1. Share insight, not the obvious
2. Link to your influencers
3. Optimize your blog and posts for search
4. Talk about what you know
5. Make your blog part of your signature
6. Post about the moment
7. Have a good archive

Read the complete post to get links to examples of blogs Rohit feels meet these criteria.

I do have to be shameless here because it just so happens that one of my clients is mentioned as being an excellent example of #4 - Talk About what you know.  John Trosko of Organizing LA really gets it when it comes to using a blog to build raving fans, credibility, and awareness for his business and expertise.

Source: Thanks to John for bringing this great list to my attention.