Yes, the eBay experiment continues but with lackluster results. Customers are getting great deals on our 4 CD set with interviews by expert bloggers, with bids starting at $1 and sometimes only one bidder.
So, I've done two things to take this experiment to another level.
- I purchased Phil Dunn's (a Fortune 500 marketing consultant) book The 7 Essential Steps to Successful eBay Marketing
- I invited Phil Dunn to be a guest on our Conversations with Experts TeleSeries, to talk with us about How to Build an eBay Business that Generates Repeat Sales and Loyal Customers. Phil will be our guest on February 15.
I figure I've got to keep on going to the masters if I'm going to get anywhere with this. I picked up Phil's book because I'm particularly interested in the effective copywriting techniques: how to write great descriptions, titles, subheads, etc.
I also have to dedicate some uninterrupted time to working on this project and right now I'm fragmented with a lot of other projects.
Stay tuned...
