eBay Experiment Update #5

Yes, the eBay experiment continues but with lackluster results.  Customers are getting great deals on our 4 CD set with interviews by expert bloggers, with bids starting at $1 and sometimes only one bidder.

So, I've done two things to take this experiment to another level. 

1. I purchased Phil Dunn's (a Fortune 500 marketing consultant) book The 7 Essential Steps to Successful eBay Marketing
2. I invited Phil Dunn to be a guest on our Conversations with Experts TeleSeries, to talk with us about How to Build an eBay Business that Generates Repeat Sales and Loyal Customers.  Phil will be our guest on February 15.

I figure I've got to keep on going to the masters if I'm going to get anywhere with this.  I picked up Phil's book because I'm particularly interested in the effective copywriting techniques:  how to write great descriptions, titles, subheads, etc.

I also have to dedicate some uninterrupted time to working on this project and right now I'm fragmented with a lot of other projects.

Stay tuned...

Comments

[Tim]

Being one of the lucky ones to get one of the great deals I must say that a traditional eBay auction may not be the right place. EBay is too large for someone to stumble onto something and if you are selling something that has a very small audience, or are selling something that people don't know they could use it will never be found. I would either try longer auctions, or set up a eBay store and if you can get some related items to sell there that more people might find that and then find your other items. For a traditional eBay auction to be successful you need at least 2 people that find your item and willing to bid on it.

Unlike Amazon.com there are no good suggestions on eBay. When an auction ends they will send to the winner and other bidders an email that lists other items from the same seller, and other suggestions but I have found those other suggestions to be dubious at best.