Nothing beats free publicity. And today, blogging client John Trosko of OrganizingLA got a gigantic boost from the Los Angeles edition of Daily Candy, with well over 100,000 subscribers. The incredibly popular email publication, Daily Candy, featured the professional organizing services of OrganizingLA. First let me tell you, you cannot buy your way into Daily Candy. Readers submit their favorite places, services, products, etc. and then the editorial staff checks them out.
You've read about John's blog on this blog in the past and I write about him because he truly understands blogging and how to use his blog to promote his services. His writing is witty, edgy and focused on his target clients: sophisticated, busy, high-income professionals and families.
John writes case studies about client successes, spotlights products he recommends and uses for his clients, and writes useful tips for helping the organizationally challenged. He never loses focus. It's also important to note that John does not have a "traditional" website. His blog is his Internet presence and since he started blogging about 10 months ago, John has been interviewed many times, been approached about sponsorship deals, and attracted many new clients. That's what it's all about, right? Creating credibility, relationships, and awareness.
I spoke with John early this morning and he reported that by 8:00 a.m. Pacific time, over 1000 unique visitors had been to his blog with over 2800 page views. He had also received more than 20 inquiries about his services from L.A. to New York. Like I said, nothing beats free publicity.
