Link Baiting
"Link baiting" -- a term new to me until a couple of days ago. OK, I'm behind the times; there's just so much one can do to keep up with EVERYTHING happening on the 'net AND serve clients AND market one's business. Enough complaining.
When I first read this term on someone's blog (sorry, I cannot remember where I first came across this term and therefore not give link credit), I made a note to look into and report back here.
A simple search on Google reveals tons of articles about link baiting. The first link took me to SearchEngineJournal.com and this definition:
...the practice of creating content interesting enough, funny enough, shocking enough, or smart enough which other bloggers and publishers will link to. Link baiting has become an accepted form of link building in the search engine marketing world, as producing content which attracts interest is one of the building blocks of the Internet.
That post led me to Brian Clark's Copyblogger.com and his free report on Viral Marketing with Blogs.
Viral Copy: Trading Words for Traffic is your guide to creating content that gets attention. In this free 30-page report, you’ll learn:
- The Four Viral Content Categories
- Eleven Strategies for Getting Link Love
- Why Headlines and Storytelling are Crucial
- The Counter-Intuitive Rule of the Internet
- Why Not All Traffic is Worthy
- How to Avoid the Dark Side
Click here to download the report in PDF format.
Now you can learn everything you ever wanted to know about link baiting and start putting it into practice on your own blog. Pay particular attention to page 3, "Welcome to the Blogosphere" and why it is so important that businesses start paying attention to blogging as a business tactic -- one that generates conversation, linking, publicity, awareness and BUSINESS.
Patsi was way ahead of me on this one when she stumbled across Brian's great blog and posted about it on her blog, CoachEzines.com, a few weeks ago.
