How do you get your blog noticed?
Steve Rubel over at Micro Persuasion has a post on what it takes for corporate blogs to get noticed -- he calls it the "secret sauce". Though he refers to corporate blogs, what he writes pertains equally to small business blogs:
The short answer is, your blog won't get noticed unless you nurture it. This means - in an ideal situation - weekly or even daily someone is pumping the weblog with fresh compelling content.
It's all about value and providing content your readers want, not necessarily what you think is important about your business, but the info your readers (i.e. prospects and clients) want in order to improve their lives and business. Believe me, when you do this, you will attract clients without having to use your blog for too much blatant advertising. And hey, some advertising is good. After all you've also got to let these readers know what you do and the services/products you have to offer.
