The Business Case for RSS
Confused about RSS? Not sure how it can be implemented to support all your marketing strategies? Rok Hrastnik, author of Unleash the Marketing & Publishing Power of RSS has written an excellent report on The Business Case for RSS. (and it's free!) Here's an excerpt from the introduction:
RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond.
The purpose of this report is to demonstrate just how RSS can help you improve your bottom-line and show you how to integrate it within all of your internet marketing and publishing activities.
